Treedom: Plant. Play. Repeat.
Designing engaging digital experiences for Treedom, the first platform that lets people plant trees remotely and follow their impact online.
YEAR
2024
TYPE
The challenge
As part of collaboration with Treedom, the task was to explore new ways of engaging users after planting a tree. The goal was to strengthen the sense of connection with the initiative, making the experience more rewarding and easier to share.
My contribution
I designed the new gamification experience from concept to final UI, focusing on two core areas: an interactive map where users can explore their trees and discover detailed information, and a gamification system built around points, levels and leaderboards. I translated these concepts into new features, interactions and visual patterns, expanding Treedom’s existing Design System with the components and states needed to support the experience. I also implemented the new UI, ensuring consistency with the existing product while making the new experience reusable and scalable.
Outcome
The concept was positively received by Treedom and tested with users, with more than half showing interest in the proposed gamification features.